What is the significance of this statement? By nature, designers tend to think that their ideas and concepts will work best for you, even if you disagree (or perhaps are not sure). As a designer, I draw upon the ideas and experience of my clients, to provide a product that THEY know will work - even if I disagree. In the end, it's what the client wants.

The role of a designer is to interpret marketing and business goals into artistic expression.

Vector mask. Work path. Gaussian blur. huh?

Not everyone has a Bachelor of Arts degree. And most designers don’t have a MBA. Leave your marketing portfolio to the professionals, and let your designer translate your goals, strategies and ideas into an enticing digital store-front.

Invest in YOUR business, not a sports car for the CEO.

Do you really want your money funnelling through the CEO of a large design firm trying to hone his golf game? Of course not. Hiring a professional designer means your investment will get you a professional, custom-designed website tailored to your specific needs.

Sometimes you have to think outside the box. Sometimes.

Web design (any form of design, for that matter) is a demandingly, creative process. As designers we are challenged to think outside the box - but being outside the box does not, in itself, contribute to success. In fact, being different and unique may even hinder your bottom-line.

Let’s see... “wait and lose sales, or...”. Why wait?

With the right content, resources and [executive] decisions, your website can be [re]designed very quickly, and with very little investment. Why wait? Make the decision now and you’ll enjoy the return on your investment in no time.